Project:

While working for Smash Enterprises I designed this homeware collection including, logo, packaging and product catalogue that will be used across a large range of homeware products in Target

Summary:

Spearheaded the design process for a comprehensive product range, starting with the creation of a distinctive logo that encapsulated the brand identity effectively.

Developed and executed design concepts for packaging that aligned with the brand's vision and communicated key messaging to the target audience.

Established a clear design direction and effectively communicated it to a team of designers, fostering a collaborative and creative work environment.

Orchestrated the design and development of over 100 products within the range, ensuring consistency and cohesiveness in visual elements.

Collaborated closely with cross-functional teams, including marketing, product development, and sales, to integrate design strategies that enhanced brand visibility and market appeal.

Conducted regular design reviews, provided constructive feedback, and implemented improvements to meet quality and brand standards.

Stayed abreast of industry trends, emerging design technologies, and competitor activities to inform and inspire innovative design solutions.

Key Achievements:

Successfully launched the live it! brand with a visually compelling logo and packaging, contributing to increased brand recognition and consumer engagement.

Led the design team to achieve a streamlined and efficient design process, resulting in the timely launch of the extensive product range.

Received positive feedback from stakeholders for the creative direction and visual aesthetics of the live it!.