COLLINS 234 Antarctic Holiday Giveaway Campaign

Objective: To promote a competition offering shoppers the chance to win an unforgettable Antarctic holiday and generate increased foot traffic to Collins234 shopping center and other Knight Frank retail outlets.

Campaign Theme: Embrace the Antarctic Experience

Creative Concept:

Utilise the penguin footprint and Antarctic scenery design.

Incorporate visuals of a pristine Antarctic landscape, penguins, and icy elements to evoke the spirit of adventure.