At the heart of every great brand is a story, and we’re thrilled to share the story behind our latest project: a bold, dynamic logo for a new industrial cleaning firm right here in Melbourne City. This design project was all about blending professionalism with a sense of place, and we couldn’t be happier with the result.

🧼 The Design Process

When creating this logo, we knew it had to reflect both the essence of the cleaning industry and the vibrant spirit of Melbourne. Here are the key elements we incorporated:

• Cleaning Icons: These symbols bring clarity and a professional touch to the design, instantly communicating the firm’s industry focus.

• Melbourne Landmarks: We wanted the logo to resonate with its local audience, so we included subtle nods to Melbourne’s iconic skyline and landmarks. It’s a celebration of the city this company calls home.

• Color Palette: Orange and blue dominate the design. The orange symbolizes energy, visibility (think hi-vis vests!), and action. Meanwhile, the blue represents cleanliness, trust, and a fresh start.

💧 A Logo That Tells a Story

The final result is a logo that’s bold, practical, and distinctly Melbourne. It’s designed to stand out, inspire trust, and leave a lasting impression—just like the cleaning services this firm provides.

We love how this design turned out, and we’re proud to have contributed to shaping this brand’s identity. It’s always rewarding to see how design can visually convey a company’s mission and values.